Sarah Ayars brings more than 15 years of experience within the Target Markets Program Administrators Association (TMPAA) to her role as Executive Director. Since joining the organization in 2010, she has played a central role in the Association’s growth and evolution, supporting initiatives that enhance membership development, meetings, and the overall member experience. Sarah works closely with program administrators, carriers, and service providers to ensure the success of the Association’s meetings, initiatives, and strategic priorities. In addition, Sarah organizes and oversees the TMPAA Women’s Leadership Group, guiding its mission to elevate women in program business through leadership development, collective insight, and the power of a strong professional community.

Sarah holds a bachelor’s degree in advertising and public relations from The Pennsylvania State University.